I accidentally got here, but I’m happy that I did. I was never interested in fashion; I don’t care about what I wear or what designers make my clothes. I didn't know anything. I was getting my master’s degree in communication with a focus in digital work. I had no idea what I wanted to do, but I had to intern before I graduated. I sent out a lot of emails and when no one answered, I started to call the people I had already emailed.
One day, Premium Models Agency answered and said, "When can we meet?" It was like a dream. So I had the interview, and they told me, "Okay, you don't know anything about fashion, but we’re going to teach you.” I spent 6 months with Premium Models, and it turned out to be a really good internship, I loved what I did.
After that, I went back to school to finish my master’s degree, and I had to find another internship. I didn't know if I wanted to go back to a modeling agency or not. I was pretty open minded and was looking everywhere. Then Elite called. They wanted someone to work on their social media, so of course, I said yes. I stayed there as an intern for about 6 months.
One month before it ended, I went to the director’s office, and asked him, "Okay, my internship is ending, but I finished school, and I would love to stay here." He ended up offering me a full-time position as their social media manager, and I’m still there today.
I'm the Social Media Manager of Elite Paris. I don’t deal with London or Barcelona or Lisbon or even New York, just Paris. So a big part of my job is to follow the models around during fashion week and to create exclusive content for the Elite Paris Instagram. But no matter if it’s low or high season, I do my best to make sure that my day always starts the same way, I spend most of the morning looking for editorials, campaigns or anything that was published during the night. Then I send everything to the agents and schedule all of my posts for the day. I try to keep a routine, so I know what to do, and when to do it. What’s exciting to me is that I’ve been at my job for almost 2 years and although I know it really well, I'm still learning everyday because the digital landscape changes so often.
When I first started, it was all about posting to social media and making sure that everything flowed well and looked good. Then I said, "Okay, I want to do more." So I proposed a lot of things, and some worked, and some didn’t. I wanted to do projects that would show that a model isn’t just frozen in a picture. I wanted to show that a model has a personality. It's very, very important.
What’s one of your favorite aspects of your job?
My job is to create exclusive content for our social media, so I get to go wherever the models go, which is really fun because I’m not chained to my desk all day.
What have you learned from your position so far?
I learned how to be organized because I am absolutely not organized. The other thing that I learned is that you can be yourself, even in fashion. And it’s so important for me to be myself and to not change because of the industry that I work in. I’m a simple person, and I don’t want that to fade.
The other thing is that I didn’t know a lot about the fashion industry when I first came to Elite, I got thrown right in. It was like, "Okay. I have to learn more than 700 models, designers, and publications in one week but I'm fine."
Strict. You have to be very put together and knowledgeable because it’s Elite. It’s also a real family and that means that we can count on each other no matter what. We’re the best agency in the world, and a big reason for that is because we treat our models for who they are.
Who else is on your team?
I'm the only one who works on social media. After that, we have bookers for the new faces, bookers for the main board, the art department, finance department, and we have a special department for the elite model look contest as well.