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How to Pitch
with Dazed's Culture Editor Ashleigh Kane

Ashleigh asked for a one-way ticket to London for her 21st birthday and decided that she would figure it out when the plane landed. And that she did. Starting out as a receptionist intern at Dazed - while waitressing at night - she worked her way up to become the Arts & Culture editor.

How to Pitch

01

Provide as much info as you can in your pitch.

02

Links, images, background info (don't assume we know what you're pitching/who you're pitching or why) as well as why it would work for Dazed and our readers.

03

Ideally, what format you see it fitting into on the site.

04

Word count, when you can submit your copy and any dates relevant to the event/artist/idea you're pitching, i.e. "can't be published before 19 Feb, due to embargo" or "exhibition runs from X date – X date".

05

Suggest a potential headline/s and stand first/s – this helps us gauge where you're going to take the story.

06

What images would potentially work or how we can source these (PR providing? permission from artist?)

07

If commissioned, submit your draft in a Google doc open to editing – the programme’s functionality makes giving feedback easy

08

Keep all correspondence to one email, this helps us keep track of everything.

09

Images should come via one folder on Google Drive labeled/captioned clearly and come with a
full caption sheet.

10

If pitching for the first time, please provide links to your previously published work and introduce
yourself.

11

I look after art & photography on the site. Music, film, fashion, politics, etc will need to be pitched to other members on the team. You can find contacts for them online.

11.15.2017